Capital One Acquisition of Discover Case Solution & Analysis

Capital One Acquisition of Discover

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In June 2019, Capital One announced the acquisition of Discover, a credit card company with a market cap of over $6.7 billion. This deal was one of the largest transactions in the credit card industry since Discover’s founding in 1995. The acquisition was expected to result in $2.7 billion of cost savings, net of transaction fees and other expenses. Capital One valued Discover at $5.8 billion, a 47% premium to Discover’s closing share price at the

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Discover was founded in 1908 and is based in San Francisco, California. It operates with 27 million customers in US and provides banking services, credit cards, and money management services. In July, 2015, it was acquired by Capital One (NYSE:COF) and is now called Capital One Bank. What was the main reason for the acquisition? As part of the acquisition, Discover was offered equity and $12 billion in cash, which amounted to a $1

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The acquisition of Discover in 2014 has been a watershed moment for Capital One (Co. NYSE: COF). The move signaled a deep investment in digital banking, which has become the company’s fastest-growing business unit in the 12-month period ending May 2017. click It’s now a household name with more than 10 million credit card customers. In 2014, Capital One acquired Discover from American Express (NY

Porters Model Analysis

Last year, Capital One, a premier banking company, announced the acquisition of Discover Financial Services. This deal is worth $5.8 billion and has brought in a new brand in the market, Capital One Financial. The acquisition is significant as it brings in a new name and face to the market. The acquisition is a smart move on the part of Capital One, given that it helps in building a stronger position in the competitive market. Additionally, it provides Capital One an opportunity to expand into new markets and gain a competitive edge

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Discover was acquired by Capital One, a major American consumer financial services company, for $13 billion, a stunning deal in the fast-growing fintech world. With 12,000 employees and $300 million in 2012, Discover has rapidly diversified its products and services while making acquisitions, such as T.J. Holmes. The deal was met with excitement and controversy. Some called it a risky move, while others praised the move as the culmination of a merger

VRIO Analysis

At the beginning of this decade, Capital One Financial Corp. (NYSE: COF) was one of the most important consumer banking companies in the United States, providing a wide range of banking and wealth management services to households and small businesses. Capital One’s primary customer segments were “high net worth” (HNW) individuals and their households, primarily those earning $250,000 to $500,000 annually and having high credit scores. However, due to competition from Wells Fargo