MPESA and Safaricom 2016 Case Study Solution

MPESA and Safaricom 2016

Problem Statement of the Case Study

MPESA and Safaricom 2016, the mobile payments businesses are very close. M-Pesa and Safaricom both have revolutionized the mobile payment industry. They are two of the major mobile money players in the world. M-Pesa has over 150 million active users in 11 African countries, whereas Safaricom has 28 million active users in Kenya. Both are major players in Kenya, having over 60% market share. MPESA and Safaricom are

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MPESA and Safaricom, two of the biggest mobile payment platforms, are constantly on the forefront of new developments. This essay seeks to explore the challenges and successes of these platforms, and evaluate the role they played in changing the Kenyan economy in the year 2016. The emergence of MPESA and Safaricom is a remarkable milestone in the history of telecommunication. The two platforms were born in the late 1990s as a means of cash delivery, but have since grown

SWOT Analysis

In December 2016, M-PESA and Safaricom launched their “PayNow” facility. In this post, I will write about M-PESA and Safaricom’s “PayNow” service. Here are some “conversational” details: A) Strengths: – Mobile money – Easy to use, no passwords, no login, – No minimum balance, no maximum balance, just 2.99, – Transfer funds within seconds, – Payments can

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Based on the information I have gathered from my interview and observation, it is evident that MPESA’s impact on small businesses and the community was not as significant as expected. While MPESA has enabled small businesses to process payments and transfer money easily, this service has not created a significant uptick in their sales, job creation, and improved customer experiences. visite site Moreover, Safaricom’s service on the other hand, has contributed significantly to the growth of the company, by providing reliable communication services for the community and offering innovative solutions. weblink Safaric

BCG Matrix Analysis

In 2016, Kenya’s mobile money service provider, Safaricom (S) , and mobile-payments system (MPESA) pioneer MPESA (M) (M-pesa), in the world, came face to face with a challenge: to stay competitive with the emerging digital payment providers in the region (Africa and beyond). Both platforms are now in their fourth year of existence, and have grown with customers. In 2015, there were 17 million transactions per day (MPESA

Evaluation of Alternatives

“Bringing the world’s smallest bank (MPESA) to a nation (Safaricom) – MPESA is an African success story that has revolutionized the banking industry in sub-Saharan Africa. MPESA’s success is attributed to its mobile payment system, which allows users to transfer and receive funds using mobile phones. Safaricom, an innovative business that offers mobile-banking solutions to millions of people across Africa, has been a significant driver of MPESA’s expansion. Safaricom