Himalayan Chocolate Brand Extension Case Study Solution

Himalayan Chocolate Brand Extension

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The Himalayan Chocolate brand started as an idea back in 2012. I was a freelance writer in Bangalore then. My passion for food led me to explore chocolate making as a hobby. I was fascinated by the taste of Himalayan Chocolate and spent weeks experimenting with different chocolate flavors. I decided to offer premium chocolates to my clients. case study help At first, I thought it was a unique venture. But as we gained success, I realized that there was a

Marketing Plan

Himalayan Chocolate is one of the most popular and widely consumed chocolate brands globally. However, there was a lack of focus on the regional and local customers, thus limiting its growth prospects. To enhance the brand’s popularity in the region, we decided to introduce a new product line — “Himalayan Chocolate – Premium” that is not only premium in taste but also packaged in a unique and locally-sourced packaging. Himalayan Chocolate Premium is created

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Case study: Himalayan Chocolate Brand Extension Company Name: Himalayan Chocolate The story behind the Himalayan Chocolate Brand Extension begins in the remote Himalayan region of Nepal. A team of adventure tourists, hiking through the steep terrain, stumbled upon a clandestine source of the world’s rarest, pure un-refined cocoa bean. The group was struck by the beauty of this cocoa, untouched by the hands of civilization

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For over a decade, Himalayan Chocolate Brand had been offering high-quality chocolates in the market. They aimed to provide a high-end gourmet chocolate experience to their consumers and their customers. However, with increasing popularity and competition, they knew it was time for a significant expansion. Despite several marketing campaigns and extensive outreach, they were still not doing well in sales and market share. We identified the primary reason behind this gap: they had not diversified their product line.

Alternatives

Dear Valued Consumers, Our Himalayan chocolate brand is now expanding into new, exciting directions that are tailored to meet your changing preferences. Our new offerings provide you with the taste and quality that you’re looking for, all while supporting the environmental and social wellbeing of the communities that we’re helping. First, we’ve launched a new product line, the Himalayan Dark Chocolate Collection. This collection features 70% dark chocolate and comes in various flavors

Case Study Analysis

Himalayan Chocolate brand is famous worldwide for its natural, unrefined, handmade chocolate made from the rich and organic cocoa beans, grown in the lush green surroundings of the Himalayas. Our company specializes in sourcing the finest and freshest cocoa beans from our chocolate growers and bringing the authentic flavors to our consumers. The extension project I am presenting in this case study is to introduce a new product line to the market. The new product line will be

PESTEL Analysis

Pestle Analysis: Market Sensitivity Himalayan Chocolate Brand Extension Ashok Pant, Vice President, Market Development, Himalayan Chocolate Brand Extension, discusses Market Sensitivity. Market Sensitivity: Himalayan Chocolate Brand Extension Himalayan Chocolate Brand Extension is a well-known brand for its unique and innovative range of cocoa products. Its portfolio is comprised of chocolates, baked goods, and confe