Amazon in China and India Case Solution & Analysis

Amazon in China and India

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When I first visited China, I was blown away by how many cars and bicycles were being sold at a time. There was a car dealership in one of the busy streets in the bustling city of Shenzhen. It took a minute to even see a car and another minute to realize that most of them were not just cars, but handcrafted bicycles. Each car dealer had a stand with several bikes displayed, all made by hand. The prices were crazy though, even with taxes factored in. They had bikes

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In 2015, Amazon set up two e-commerce platforms in China, aimed at its top competitor, Alibaba. The idea was that, instead of simply copying Alibaba’s models and products, they would innovate in their own way, in a unique market with plenty of opportunity. Look At This They started small, starting with a small range of products, and slowly expanded into more categories. They faced significant hurdles — inefficiencies in logistics, a tough economic environment, and local laws and regulations. Despite the challenges,

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1) Amazon in China and India is the Amazon’s most important strategy to reach the huge online customer base in these countries. Amazon.com had not taken significant part in China, but this year Amazon.com.cn and Amazon.in had opened their online retail stores. Both these countries had the huge demand for online shopping, and Amazon’s presence will definitely help in attracting more customers. Amazon had entered India through its e-commerce joint venture Amazon Web Services (AWS) with Reliance Jio Infocomm in 2016

Problem Statement of the Case Study

Amazon is a multinational online retailer which has its strong presence in United States of America, United Kingdom, Europe, Asia, Australia, and South Asia. Its core business includes book, electronics, consumer goods, DVD, Blu-ray, and other online retailing. In 2018, Amazon acquired the fashion brand, Zappos, worth 433 million dollars. According to the report by eMarketer, Amazon is the world’s largest e-commerce retailer. Amazon China

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Amazon in China and India have been expanding quickly. site The biggest challenge is to make the online store work and gain customer loyalty. It has been a gradual process that has resulted in significant progress. In China, there are about 11 million online sellers, and this number is growing year by year. This is the key for success, since this gives a huge market for the products. Based on my personal experience and observations, Amazon’s strategy is smart. First, they created Amazon China which was launched in 2003, to comp

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China: Amazon’s first steps into the Chinese market In 2009, Amazon officially opened its doors in China with the launch of its China-based online retail unit, Amazon China. Amazon China is operated as a wholly-owned subsidiary of Amazon.com, Inc., with operations in Guangzhou, Shenzhen, and Shanghai. China is a huge market with a population of more than 1.3 billion people, and Amazon has identified China as one of its most promising market opportunities. According to their