From Neverkusen to Meisterkusen Building a Winning Organization
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1. The Case Study Neverkusen was one of the most successful football clubs in Germany during the 1990s. The club, originally from nearby Wittenberg, was founded in 1919. It was co-owned by the city of Cottbus and a local factory owner, who also happened to be a local politician. As one of the early pioneers of German football, Neverkusen quickly rose to prominence. They won the German Cup in 1955, 1967, and
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In the early 2000s, Neverkusen, a small, family-owned company, was facing significant financial difficulties and was in danger of going out of business. The owner, Peter, was passionate about the brand, but he and his team were struggling to innovate and differentiate themselves from competitors. official site The company’s leadership had grown tired of being left behind by technology and was looking for ways to stay relevant and competitive. I led the project from 2005-2008, and the result was nothing short of
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In 2008 I founded a company in the new suburb of Düsseldorf called Neverkusen. It took a year of working with my accountant and lawyer to get our business off the ground, and when it finally became profitable we thought it was going to be a long, painful slog. We were wrong. Now, 6 years later, we’re still in business thanks to the very same people who were our employees back then. Our success can be attributed to several factors that are easy to quantify. The first is the quality of
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It was all a dream. As an only child with parents who worked 12-16 hours a day, I had little leisure time. But it’s that kind of childhood that teaches the importance of time, to be patient, to learn from failure. I grew up in the 70s, a time of huge technological, social, and political changes, which led me to be one of the most experienced experts in the case study writing field today. Visit Website So, as a kid, I was fascinated by machines and innovation. That