Bodegas PRADOREY Keys to the Future of a Family Business
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“The family business that’s been passed down from one generation to the next faces many challenges,” I said, “but the future is promising. We’re focusing on our ‘three pillars’ of growth: premium quality wines, innovative marketing, and enhanced customer experience. To achieve this, we need to identify and hone our ‘keys to the future’. official site This will require a lot of trial and error. We need to create a culture of continuous learning and improvement.” But as we all know, when you say things like that
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“How do you build a successful family business?” Many successful family businesses struggle to find the right balance between creating a viable business model and preserving the family culture that built it. Family businesses typically take longer than publicly traded companies to get to a point where profitability is possible, and once they do, they’re typically quite different from a public company. The secret is a family-centric approach to running a business, and that approach starts with an understanding of the family values that underlie it. The business model needs to work within the family values
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In the case of PRADOREY, the company’s success story is a prime example of the power of family dynamics and business leadership. From a small family winery in Spain, Bodegas PRADOREY now spans multiple continents, providing premium wines to millions of consumers across the globe. This family business began in 1957, when the Puig family’s forebears set up a small family winery in the Ribera del Duero region of Spain. At the time, Spanish winemaking was largely
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Bodegas PRADOREY’s story is one of the great success stories of Chilean wine. More Bonuses In 1888, the first PRADOREY vineyard was planted in Las Condes (today’s Santiago) on the eastern flank of the Andes Mountains. That vineyard is one of the most important family winery assets, and Bodegas PRADOREY’s winery and cellar complex, with 8,000 hectares of vineyards and 500 hectares of land
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My grandfather’s family has been brewing wines for over a hundred years now. My great-grandfather founded the first vineyard in Spain (now known as Bodegas PRADOREY) in 1905. My grandfather, Fernando, took over the company in 1958 and has since grown it from a small-scale wine production company to a family-owned business with a global reach. Now, a few years later, I’m leading this family business with my father-in-law and uncle, who are just
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Bodegas PRADOREY is the largest wine producer in the Basque region of Spain with a strong brand, a great market, a loyal customer base and a stable financial profile. Yet, its founder and patriarch, Emilio Sánchez-Rivas, 75 years old and still at the helm of the company, is facing uncertainties about his future and his family’s future. He has a daughter, Maribel (45), who is in the midst of her family’s succession planning. Maribel and her two brothers,
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(First person) It all started with my parents, José and Mariana, who immigrated to Chile from Spain in the early 1960s. They worked as a construction worker and as a laborer, respectively, for different local companies. Eventually, they founded PRADOREY, a winery and vineyard business. It was a dream that came true, and a lot of hard work and dedication by the founders made it possible. Over the past five decades, PRADOREY has grown into a world-
