Zensar Technologies From Living Digital to Living AI Case Solution & Analysis

Zensar Technologies From Living Digital to Living AI

Case Study Solution

I work for Zensar Technologies, India’s second largest IT services firm, serving global brands. We are a company that is not just doing software development, outsourcing and digital solutions, but have also evolved to be a ‘living digital company’. Zensar’s journey started in 1995. Then, we were one of the pioneers in the world, the first to come out with a mobile application, called the ‘Pulse’ for TCL, a well-known Indian telecom player. We had a

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In 1994, Suresh Agarwal along with his friend Amit Kapur launched Zensar Technologies. This IT Services company started off as a digital marketing agency, but since then, it has grown significantly to be one of the leading Digital Services Providers and AI Advisors in India. Since its inception, it has been a pioneer in Digital Marketing and Web Analytics services, Digital Transformation Services and now Artificial Intelligence services. The focus of Zensar has always been to drive business growth with cutting-

Problem Statement of the Case Study

In September 2001, Zensar Technologies was a living digital business. The software giant was a leading player in the BPO (Business Process Outsourcing) market. But its growth started to dwindle because it was unable to scale up its services as it lacked a competent AI (Artificial Intelligence) domain expertise. By December 2007, the company was stuck with several large projects that were over a year old. The business units were unable to focus on their core businesses, and the company

Alternatives

The last few years, I have spent my life living in the digital age. As a teenager, I was deeply into digital, and I still am deeply into digital. It is not a hobby — it is what I do. At least 80% of my work involves digital. I can tell you, that at the age of 18, I never dreamed I would be spending my life in the digital industry. Today, I work at Zensar Technologies (ZT) — an IT service provider to the world’s leading brands

PESTEL Analysis

Zensar Technologies, an Indian software company, was founded in the early 90s by Anant Goel and Ashok Balakrishnan. It was one of the first Indian companies to be listed on the NASDAQ, and is now listed on the Bombay Stock Exchange. The company provides IT services across several verticals, including BFSI, e-commerce, media, healthcare, and finance. Zensar has built a reputation as a leader in digital transformation. The company is renowned for its Agile and Lean principles

BCG Matrix Analysis

“Living Digital” to “Living AI” Based on our BCG Matrix analysis, we identify Zensar as a “digital” player. They have evolved their services from “digital” to “digital-first” in their journey. This can be traced in our analysis to the year 2016. read We can see that by 2019, Zensar has moved into “digital-first”. This change in their digital journey has been driven by: 1. Increased focus on